As we wind our way thru our March Marketing madness, we continue with todays' the retail tip of the day. Today we offer up a powerful communication tool for your retail business. The blog. Think of a blog as an online journal where thoughts are communicated and comments are posted by readers. It's like an online conversation. Through blogging, you can engage key audiences directly in fast, honest, conversations and while setting up a blog does have an initial time investment, it can be very effective for your business- no matter what size it is!
Why should your business create and keep a blog in it's marketing cache?
- A blog is a place where you can share information with customers very quickly. You can also use a blog to generate interest with potential customers and even future employees. By writing a blog on behalf of yourself or your busiess, you can demonstrate your passion and more importantly, your knowledge and expertise on behalf of your business.
- Blogs can help market new products, services or events you have going on at your store on a regular basis.
- And one of the most important aspects of keeping a blog for your business is that you show the readers the personality of your business. Today, retail is entertainment for many customers, and using a blog to showcase the personality of your store can have customers and potentail customers lining up to see what you have to offer.
- Maintaining an effective blog with effective inbound and outbound links can naturally help improve your search engine ranking
Note of caution: Blogging isn’t right for every store, so it’s consider your objectives and your target audiences carefully before beginning the endeavor. If you decide you've got information that your customers are looking for, and that you have the time to write and coordinate the blog (or the employees who can help you maintain the blog) then by all means, add it to your marketing tool box. A blog can be a powerful and effective tool to help your retail business prosper.
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